Eden

EDEN is one of the flagship brands we created and built in partnership with Homewares Group for Bunnings Warehouse. Over a 26-year relationship, we developed the entire brand ecosystem: from the brand identity, logo, and positioning, to the complete packaging design architecture and dedicated consumer website.

The garden category in major hardware retail requires balancing aesthetic inspiration with practical durability. The EDEN range spans lightweight decorative pots, heavy-duty outdoor planters, garden accessories, and outdoor screening. Packaging and product labels have to endure outdoor nursery conditions—UV exposure, water, and rough handling—while giving weekend gardeners clear sizing, drainage details, and styling inspiration.

We structured the packaging hierarchy so that shoppers can quickly navigate styles, materials, and sizes. The brand system proved so resilient that EDEN grew to become a household favorite and a dominant category partner in Bunnings stores nationwide.