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We help build Brands & Businesses.

The competitive landscape is tough. Business can be especially hard if you are not clear about your offer.

Our brand strategy and planning process helps clients design, differentiate and communicate their offer effectively. 

  • To engage the right audience
  • Gain retail customer support by sharing the brand vision
  • Build a brand platform that supports future growth
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[ so.design ] building brands and business value since 1988.

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Respect5

Strategy & Branding
Case Study

Our team specialises in creating new brands that are designed to connect with the needs and priorities of consumers.

One of our more recent and successful brand development projects is the 'respect' brand of pots and planters. A brand we created with our client Homewares.

The respect brand is built on a platform of using only sustainable recycled materials to make these stylish, contemporary products. The visual identity is stripped back to a single colour and clearly communicates the values of the brand without needing explanation.

And the best part? Respect is now available nationally at Bunnings!

When you work with us, you can trust that we'll help you build brands that serve as the foundation for your business's success. Let's talk about how branding can help your business thrive.

More examples below.

[ so.design ] building brands and business value since 1988.