Bunnings Warehouse

Working with Homewares and building brands that were mainly sold exclusively through Bunnings means that you have to understand Bunnings requirements, strategy and implementation systems. We have been in the room with the buyers for many Range Review presentations and have been directly communicating with Bunnings to receive packaging design feedback over many years.

The previous owners of Homewares are absolute legends with regard to sourcing, logistics and anticipating product demand. Our role has been both Marketing and Business consultancy with a focus on brand strategy, product packaging, in-store merchandising and promotion such as the televised MCG boundary animations we have created for the GRUNT brand, materials supporting the sponsorship of the Carlton AFL club and so on.

Bunnings are the best retailer in Australia and they have become that in part by being demanding of their suppliers. We have never been able to rest on our laurels and when a range review happens for example - the best suppliers from around the world will participate. So it's a great feeling to win in the categories where we have been able to build brands with Bunnings.