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Over 30+ years we have worked with clients of all sizes, including household names and startups, across a wide variety of projects and long term contracts.
We have the ability to scale capacity up or down as needed. If you have a specific project or requirement please don’t hesitate to ask.
We’d love to help you.
We build lasting Client Relationships.
It can be hard to find an Agency partner whose interests align with yours.
We don’t just sell our services, we offer a win-win Partnership, built for your needs.
We can help you:
- Build effective Strategies and Plans
- Create Brands instead of Logo’s
- Design Packaging that turns a Product into an Experience
- Write Copy that wins hearts
- Click on the video to see examples of our work
[ so.design ] building brands and business value since 1988.
Let’s talk about
your Brand.
Are you ready to take your brand to the next level? We have a wealth of experience and a passion for helping businesses like yours succeed.
With a deep understanding of consumer behavior formed through years of testing products while working in retail, we’ll develop strategies and creative solutions that drive real business value.
Let’s connect and elevate your brand together.
Case Studies:
Cadbury – Packaging Design
In 1919, Cadbury established its first Australian factory in Claremont, a suburb of Hobart, Tasmania. The factory quickly became the heart of Cadbury operations in Australia. The site was chosen due to its access to fresh milk and dairy produce – essential ingredients in chocolate making. So Design worked with Cadbury for a number of years, providing Creative Services in Packaging Design and New Product Development (NPD) across their range of iconic brands such as Cherry Ripe, Favourites, Crunchie and Cadbury Dairy Milk Chocolate.
In 1967, Cadbury merged with Schweppes Australia to form Cadbury Schweppes Pty Ltd. This merger allowed Cadbury to further diversify its product offerings and tap into the beverage market.
Cadbury Cherry Ripe is a popular chocolate bar that originated in Australia in the 1920s and has since found fans around the world. It is made up of a dark chocolate coating that encases a sweet cherry and coconut filling. Working with the Cadbury team on such an Australian icon is a real joy.
So design specialize in creating designs that create emotional connections with consumers, and we are proud to showcase our work with Cadbury.