# so.design

> A full-service Australian design studio creating branding, packaging design, and media production with 30+ years of industry experience.

## Core Offerings
- [Packaging Design](https://so.design/packaging-design/): Specialist packaging design that drives retail sales, consumer engagement, and brand equity.
- [Strategy & Branding](https://so.design/strategy-branding/): Brand architecture, platforms, and identity design built for lasting commercial value.
- [Creative Services](https://so.design/creative-services/): Multi-channel graphic design, print production, animation, and digital media production.
- [AA Compliance & Accessibility](https://so.design/aa-compliance/): Document remediation and digital communication services complying with WCAG AA accessibility standards.

## Selected Clients & Case Studies
- [Aeroplane Jelly](https://so.design/aeroplane-jelly-packaging-design/): Long-standing packaging and brand identity design for the iconic Australian brand.
- [Cadbury](https://so.design/cadbury/): Packaging design and brand execution for iconic confectionery products.
- [Work Archive](https://so.design/archive/): Comprehensive retrospective of branding, packaging, and media projects spanning over three decades.

## Contact & Inquiries
- [Consultation & Contact](https://so.design/contact/): Book a consultation or request design services.
- Official Website: https://so.design

## LLM Ingestion Endpoints
- [Full Site Context (Markdown)](https://so.design/llms-full.txt): Comprehensive plain-text documentation and case study copy for LLM RAG pipelines.
- [XML Sitemap](https://so.design/sitemap.xml): Search engine and crawler index.