# so.design — Complete Brand, Service & Portfolio Overview

## About so.design
so.design is an Australian full-service design studio with more than 30 years of experience. We work with clients of all sizes, from household Australian names to ambitious start-ups. Our focus is creating packaging design, brand strategy, marketing media, and accessible communications that create measurable business value.

Notable client history includes: Aeroplane Jelly, Cadbury, Bunnings, Australia Post, Stihl, Grunt, Respect, Tradie Joe, Eden, and McCormick.

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## 1. Packaging Design (https://so.design/packaging-design/)
Packaging design is the most demanding design discipline. Technical constraints, brand strategy, product messaging, competitor landscape, and retail environment all intersect. so.design creates packaging that drives shelf standout and commercial sales while honoring strict production specifications.

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## 2. Strategy & Branding (https://so.design/strategy-branding/)
We don't just redesign other people's work—we build brands and brand platforms from the ground up with the goal of creating lasting business value. Strategy, positioning, tone of voice, visual identity systems, and brand guidelines.

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## 3. Creative Services (https://so.design/creative-services/)
Design, print, animation, and media production services. We streamline workflows and overheads for clients like Australia Post, helping teams meet tight campaign deadlines or improve long-term production scalability.

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## 4. AA Compliance & Accessibility (https://so.design/aa-compliance/)
Helping brands meet Australian and international disability requirements (WCAG 2.1 AA compliance). Services include accessible PDF and document remediation, digital asset auditing, and accessible website consulting.

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## 5. Case Studies

### Aeroplane Jelly (https://so.design/aeroplane-jelly-packaging-design/)
Aeroplane Jelly was first introduced in 1927 by Bert Appleroth in Sydney, Australia. so.design worked with the Aeroplane Jelly team for many years as the key design agency for the brand, updating packaging architecture across dozens of SKUs while maintaining the beloved heritage aesthetic.

### Cadbury (https://so.design/cadbury/)
Established in Claremont, Tasmania in 1919, Cadbury is an Australian confectionery staple. so.design provided packaging design and creative direction across major ranges including Cadbury Dairy Milk, Cadbury Favourites, Cherry Ripe, and seasonal confectionery.

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## Contact Information
- Website: https://so.design
- Contact Page: https://so.design/contact/