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<rss version="2.0"><channel><title>so.design blog</title><link>https://so.design/blog/</link><description>Thinking from so.design on brands, businesses and change in the Age of AI: brand strategy, packaging and design, and practical ways to put AI to work.</description><language>en-au</language>
<item><title>Brand strategy vs branding: what is the difference?</title><link>https://so.design/blog/brand-strategy-vs-branding.html</link><guid>https://so.design/blog/brand-strategy-vs-branding.html</guid><pubDate>Mon, 19 Oct 2026 09:00:00 +0000</pubDate><description>Brand strategy decides what a brand stands for and who it is for. Branding gives that decision a name, a look and a voice. Here is how they fit together and which to do first.</description></item>
<item><title>How to brief a packaging designer</title><link>https://so.design/blog/how-to-brief-a-packaging-designer.html</link><guid>https://so.design/blog/how-to-brief-a-packaging-designer.html</guid><pubDate>Mon, 19 Oct 2026 09:00:00 +0000</pubDate><description>A practical packaging design brief: what to include, what to leave open, and the questions that stop projects from going off track.</description></item>
<item><title>How much does packaging design cost in Australia?</title><link>https://so.design/blog/packaging-design-cost-australia.html</link><guid>https://so.design/blog/packaging-design-cost-australia.html</guid><pubDate>Mon, 19 Oct 2026 09:00:00 +0000</pubDate><description>What drives the cost of packaging design in Australia, what a quote should include, and how to compare quotes without being surprised later.</description></item>
<item><title>PDF accessibility compliance for Australian businesses</title><link>https://so.design/blog/pdf-accessibility-compliance-australia.html</link><guid>https://so.design/blog/pdf-accessibility-compliance-australia.html</guid><pubDate>Mon, 19 Oct 2026 09:00:00 +0000</pubDate><description>What accessible PDFs mean for Australian businesses, the standard to aim for (WCAG AA), what a compliant PDF needs and how remediation works.</description></item>
</channel></rss>
